AJ REDING
Sponsorship & Exhibit Sales | Association Revenue Growth | Business Development
Ames, Iowa |
**@******ev.com
|
(515) 401 7336
|
LinkedIn
Summary
Sales leader with hands-on experience building sponsorship, exhibitor, advertising, and membership revenue programs from the association side. Secured a $98,782 (183.63% growth) increase in gross event sponsorship/exhibitor revenue from CCCA's 2023 to 2025 National Conference. Produced a $31,569 (167.11% growth) annual increase in business membership revenue from 2024 to 2026. Leans towards consultative selling with a discovery-focused approach to long-term client relationships rather than just a transaction.
Core Strengths
• Consultative Selling
• Sponsorship & Exhibitor Sales
• Association / B2B Sales
• Revenue Growth Strategy
• Prospecting & Pipeline Management
• Account Management & Renewals
• CRM & Sales Process Development
• Membership Revenue Growth
• Relationship & Partnership Building
• Sales Coaching & Team Development
Professional Experience
Sales & Revenue Growth | Christian Camp & Conference Association (CCCA)
January 2024 – Present
Remote / Colorado Springs, CO
- Built and maintained the sales infrastructure, processes, systems, and prospecting strategy used to connect national brands and trusted businesses with approximately 800 member camps and conference centers.
- Increased gross conference sponsorship/exhibitor revenue by $98,782 from the 2023 conference to the 2025 conference, a 183.63% increase.
- Increased annual business membership revenue by $31,569 from 2024 to 2026, a 167.11% increase.
- Develop and sell exhibitor, sponsorship, advertising, and business membership opportunities; identify fit, communicate value, negotiate terms, and maintain partner relationships.
- Build repeatable sales processes and systems across prospecting, outreach, pipeline management, proposals, fulfillment coordination, and renewal opportunities.
- Work directly with association leadership and business partners to understand goals and create mutually beneficial opportunities that increase non-dues revenue while serving the member community.
Owner / Sales Consultant | RedToRev
January 2025 – Present
Ames, IA
- Advise small businesses, sales professionals, and entrepreneurs on sales strategy, process development, prospecting, and revenue growth.
- Coach sales professionals and develop independent sales representatives around practical sales systems, accountability, and relationship-based selling.
Sales Executive | Weicks Media
October 2022 – January 2024
Cedar Falls, IA
- Managed a prospect list and built client relationships through outbound calls, email, and in-person appointments.
- Led consultative discovery and guided clients through website and digital marketing solutions tied to business goals.
- Coordinated client expectations and requirements with web developers throughout the project lifecycle.
Business Development Manager | APT Property Solutions
January 2022 – September 2022
Cedar Falls, IA
- Developed new business opportunities and relationship-driven sales activity for a growing service company.
Education & Credentials
University of Northern Iowa
Bachelor's Degree, Organizational Studies / Business | 2018–2022
Mentoring, Coaching, and Leadership Development Certificate at
Grand View University
in Des Moines, Iowa
Real Estate Broker/Sales Agent Certification
Technology & Sales Enablement
Apollo.io—Apollo is my main sales enablement tool that allows me to gather prospects and leads and send sequenced emails to the right prospects at the right time.
HubSpot
—I am fully capable of using HubSpot; however, I have not used it consistently for budget reasons within the work I've done.
Close CRM
—Current CRM that I use for my business clients as well as the association I work for currently.
Zapier Integrations
—I've used Zapier to connect Apollo and close CRM.
AI-empowered prospecting—Consistently use AI-powered tools to empower my sales process and make things more efficient. However, every contact with a prospect or client is reviewed and "humanized" by myself.